When Different Kinds Of Organisms Interact

At the point when Different Kinds Of Organisms Interact Microorganisms, as the name recommends, are incredibly minute living beings which are difficult to be seen by the unaided eyes. Because of their size, they are for the most part deciphered as being single-celled creatures and remember various sorts of life forms for their grouping microscopic organisms, infections, parasites, archaea and protists. Likewise, there are a few creatures which are little to such an extent that they should be pictured under magnifying instrument for their structure to be resolved, henceforth are named as tiny creatures. While the greater part of the microorganisms, because of their capacity to hinder with the ordinary cell exercises of other living beings, are considered for the most part as being pathogenic, they are likewise beneficial in countless ways and their job in nature makes them critical for the parity of the biological system. At the point when various types of living beings communicate with one another for living, the procedure of advantageous interaction happens. The advantageous interaction can happen through the combination of one life form into the other known as endosymbiosis or directly through the extracellular correspondence of the living beings known as ectosymbiosis. The connection among these living beings can happen in various structures, for example, mutualism where both of the life forms partner to profit by one another, commensalism where one living being is in a beneficial stage while the different stays impartial with no increase or misfortune and parasitism where a living being takes the advantages for its endurance by hurting the other creature it is appended with (Prescott, 1999). The advantageous conduct of the microorganisms which encourages them in framing diverse sort of connections, for example, mutualism and commensalism with various types of creatures has end up being exceptionally valuable for them. One of the huge advantages has been the guide given by the microorganisms during the assimilation of food in the intestinal tract of the creatures. For instance the nearness of the microbial nature inside the assemblage of ruminant creatures has assumed a gigantic job in the food absorption process inside their rumen. Ruminant creatures, which rely for the most part upon grasses and other fiber-rich plants, gain cellulose after food utilization to flexibly their appeal for vitality. Notwithstanding, the absence of characteristic catalyst inside their bodies can be counter viable during the phone exercises of these creatures. This issue is overwhelmed by various microorganisms discovered inside the rumen of the ruminants, for example, ciliated protozoa, anae robic growths and numerous bacterial species, for example, Fibrobacter succinogenes and Ruminococcus albus which give catalysts to separating cellulose to different carbon items, for example, glucose for vitality. These creatures which make carbon cycle inside the assemblage of ruminants are significant in giving natural mixes, proteins and nutrients to the creatures (Wallace, 2008). Likewise, there are different living beings, for example, leaf-cutting creepy crawlies which intensely depend on various kinds of microorganisms for their nourishment. These microscopic organisms having a place with various families, for example, Enterobacteriacaea and various genera, for example, Prevotella, Ruminococcus, Klebsiella, and so forth., which together structure a contagious populace, procure the capacity of debasing the strands that comprise the cell dividers of the plant. These polymers are hydrolysed into littler monomers because of the parasitic exercises and are exceptionally helpful fo r these leaf-slicing bugs, for example, ants to accomplish vitality for endurance. The relationship of the growth and the leaf-cutting creepy crawlies is common as the bugs which develop the parasite help the microorganisms by protecting them in a safe and encouraged condition inside the leaves (Suen et.al. 2010). Animals, yet microorganisms, with their productivity in making advantageous interaction with various living animals, have been extremely useful for the development and upkeep of colossal assortment of plants from numerous points of view. The roots are the primary pathways for the retention of various nourishing parts required for the plants to endure and develop. To do as such, they interact with the dirt henceforth fixing the plants into fixed position. This region of the communication of the plant roots and the dirt is known as the rhizosphere. The rhizosphere contains various microorganisms which structure mutualistic relationship with the plants, consequently permitting both of the plants and the microorganisms to exist and capacity ordinarily. Various kinds of microorganisms, for example, the contagious strain, Trichoderma viride, are significant in securing the dirt against pathogens by creating anti-infection agents. This is urgent for the plants as it encourages them to maint ain a strategic distance from various illnesses. Other than this, plants retain various particles combined by various microorganisms present in the area to help their turn of events. A portion of the atoms incorporate plant hormones, for example, gibberellic corrosive created by the growth, Gibberella fujikuro, cytokinins, auxins, and so on., alongside different segments, for example, amino acids, sugars and nutrients which help the plants to develop and keep up their structure (Starkey, 1958). Alongside various natural particles, a few inorganic elements are additionally required for guaranteeing the development of plants. Among these, nitrogen is viewed as an imperative perspective for the plant improvement. Nitrogen gases, which rule the earth㠢â‚ ¬Ã¢â€ž ¢s climate, can't be utilized legitimately by the plant materials thus should be changed over into different nitrogen containing mixes. During this procedure of nitrogen fixing, various microorganisms become possibly the mos t important factor making it workable for the plants to ingest the mixes. Among various sorts of plants, leguminous plants utilize various microbes, for example, Rhizobium and Bradyrhizobium for the fixing of nitrogen. These microbes go into the plants by penetrating through the dividers and the epidermis of the root cells and at last offering ascend to the knobs. After the passage, the microorganisms become dynamic for nitrogen obsession at the site called bacteroids present inside the knob. The knobs likewise contain leghemoglobin which have highlights like that of hemoglobin in individuals. The capacity of these atoms to give oxygen is critical to the bacteroids to keep up their ATP level and furthermore for the knobs to give their red shading. The obscurity of the knob helps in deciding the level of N2 obsession. Other than the cooperative connection of Rhizobium and leguminous plants, the collaboration between the microscopic organisms and other non-leguminous plants, for example, Parasponia andersonii likewise happens to fix the nitrogen. Aside from Rhizobium, a few other microscopic organisms, for example, Frankia structure harmonious relationship with different dicotyledonous plants for the development of the knobs. These knobs, in nearness of adequate oxygen, increment their nitrogenous action and help in fixing nitrogen required for the development and advancement of plants (Burris et.al. 1992). Similarly, various microorganisms additionally assume tremendous job in the territory of biotechnology. The utilization of the biotechnology which has extraordinary effect in various fields, for example, medication, farming, building, and so forth utilize natural living beings and are engaged with a type of mechanical procedures. This additionally incorporates food innovation which has been colossally impacted by the utilization of microorganisms during the procedure. One of the significant parts of the food innovation where microorganisms are used incorporates aging. Maturation is the way toward oxidizing the sugar particles, for example, starches for the development of littler atoms, for example, liquor and carbon dioxide which are all the while diminished in an oxygen denied condition. Along these lines, the aging procedure has been utilized for the creation of various types of liquor, for example, wine where various strains of yeast, for example, Saccharomyces cerevisiae or Sacch aromyces ellipsoideus are utilized to remove the alcoholic substance from the sugars just as brew which are delivered by the aging of starch acquired from grains utilizing different strains of yeast, for example, Saccharomyces carlsbergensis (Prescott, 1999). Other than creating liquor, milk can likewise be matured to deliver lactic corrosive which is helpful in dairy items, for example, yogurt, cream, cheddar, margarine, and so on. To incorporate these items, distinctive lactic corrosive microscopic organisms having a place with different genera, for example, Lactococcus, Lactobacilli, Enterococci, Streptococci, and so forth are utilized during the aging procedure. Various strains of these microbes are utilized in various manners to accomplish the ideal item, for example, the microscopic organisms Lactobacilli bulagricus and Streptococcus thermophilus give the milk great surface and flavor giving yogurt as the final result. In any case, the failure of some other microscopic organisms, for example, Lactobacillus acidophilus to furnish surface leaves the milk just with significant corrosiveness (Acidophilus milk). This is one of the valuable results of milk maturation (Vuyst 2000). Likewise, the procedure of bread making is profoundly infl uenced by the bacterial strain Saccharomyces cerevisiae which age various saccharides, for example, glucose and fructose present normally in the batter, sucrose included by the pastry specialist and maltose created through the breakdown of starch into acids. The maturation changes over the sugars into acids, for example, CO2, subsequently furnishing the bread with the required surface, taste and smell (Attfield et.al. 2001). Notwithstanding these, maturation industry has been end up being exceptionally invaluable to fulfill the serious need of anti-infection agents while keeping up the economy during their creation. These anti-microbials are created from the development of microorganisms, for example, various strains of organism Penicillium and are known as optional metabolites. This fast creation of anti-infection agents is valuable in various zones going from human bodies to soil to battle various pathogens and other hurtful microorganisms (Wilkinson, 1975). Alongside the utilization of the microorganisms in various fields of biotechnology, quick advancement has been seen in

Explain “The Time Machine’s” View Of Humanity?

H. G. Wells was captivated by the hypothesis of advancement and how far that humankind could control its own predetermination. This is apparent in different books of Wells, for example, â€Å"War of the Worlds† and â€Å"The Shape of Things to Come†. Anyway no place is his dread for humankind's future more clear than in his novel â€Å"The Time Machine†. His adoration for humankind in emergency and logical speculations have delivered this extraordinary book, that has an astounding impression of what could be viewed as the perspectives and negative nerves of the writer. By and by I accept there are two characters in the novel that current Wells' perspectives. I accept that the primary character of the book named â€Å"The Time Traveller† was intended to speak to the writer's dread and frustrate for the eventual fate of mankind. The other character being â€Å"Filby† who is the â€Å"Time Traveller's† closest companion is by all accounts an interminable positive thinker whom is trusting that one day humanity will see the blunder of its ways and make an about abandon the destiny that Wells depicts to be that of man later on. To concentrate inside and out the â€Å"Time Machine's† depiction of mankind we should additionally investigate the various social orders at various times of the novel and discover the â€Å"Time Machine's † sees on these social gatherings. Being carefully sequential, the principal society that we should take a gander at so as to make a correlation was the general public of peace to which he had a place, Victorian England. A poor time and spot to live in, the normal society hardly brought in enough cash to endure and malady before long spread among the urban areas and in the end made London smell horrendously. These occasions were of prosper to those in the privileged societies who floundered in more cash than one common human would ever try to aggregate. These individuals thought of themselves just as the high society this was to the degree that those lower would not be permitted to address the privileged residents. Unreasonably those less fortunate than themselves were not treated as a general public in neediness yet they were treated as languid thankless horde that were treated as slaves. Now in history kid work had not yet been abrogated and youngsters were as yet treated like slaves doing all the undertakings that the privileged would have never at any point realized how to finish. Most residents of the lower classes were ineffectively spoken and were uneducated, these individuals new of just their exchange that could gain them a limited quantity of cash to eat and rest. In contrast with this difficult dishonorable time, Wells, in the early piece of the book is utilizing Filby as the storyteller and the main piece of this general public that is addressed by the novel is the high society. I think this demonstrates a numbness to the individuals beneath him nearly to the degree where one could state that Wells was embarrassed or humiliated to live in the period that he did and he depicted this through the early parts of The Time Machine. We can tell this by taking a gander at the multifaceted nature of logical understanding that Filby and The Time Traveler groups. In and around that period in history just the exceptionally high society would be this finely educated. Additional proof to help this case of obliviousness towards the lower class is that solitary the high positioning significant nearby figures are available at the presentation and exhibition of the time machine. Such figures incorporate a Provincial Mayor, a therapist, a clinical man and an Editor. These high class calculates all expressive and indicated great comprehension of the Time Traveler's speculations. I feel that this shows Wells who is depicting his perspectives through the novel isn't content with the rubbish and sick period in which he dwells however will successfully get out into what's to come. Now economic wellbeing had a key influence in the public arena and it appears that Wells needs to encounter a world with out this coupling moral code. After The Time Traveler brings his first plunge into the future he experiences another general public in the exceptionally inaccessible future. Which for no clear explanation he names the Eloi. This new society works in altogether different manner to what The Time Traveler is utilized to. â€Å"Apparently, the house or even the possibility of a family unit, had evaporated. â€Å",†Ã¢â‚¬ËœCommunism! ‘† I said to myself. † These two statements show The Time Traveler's incredible stun to seeing the corrupting of society, on the off chance that you could call it society. He arrives at the resolution that the human species had in the long run developed so far that they not, at this point had any need to battle for themselves or work by any stretch of the imagination. All work equivalent in this new socialist society and meat was not anyplace on the menu. The Eloi carefully devoured the organic products that they each gather when they feel like it from the huge natural product garden which is currently earth. All memory of design and human advancement has finished disappeared without follow from humankind. The Time Traveler is by all accounts disillusioned at the basic loosened up society he has entered in the far future. As he can't help suspecting that the entirety of humankind's history and long transformative procedure has all been to no end. He didn't discover anything that would please him in this spot. I believe that now Wells gets negative about what humanity's future could hold. At the point when The Time Traveler sees that man has developed into straightforward socialist creatures his expectations of meeting a propelled present day world are crushed and he will start to investigate the new world to discover something that will give him a reinvestment of want to keep him spurred. Later on in the story The Time Traveler finds a subsequent underground race. He reaches the inference that the Eloi or upper world may have advanced from the once preferred gentry or privileged and the black market society or â€Å"The Morlocks† by name given when Traveler developed from the working mechanical hirelings of that very nobility. The Morlocks chased and benefited from the Eloi. They chased in packs and joined together demonstrating the solid social bond comparable mission for endurance and social addition that the lower classes of Victorian England appeared. Finding the new race didn't make The Time Traveler any longer idealistic, in actuality this may of even made him significantly more sad than previously. Presently he has seen the future consequence of two races advancing to shape a straightforward group of basic creatures doing simply accommodating their needs and delight. There was no innovative development or social progressed. Practically like mankind had arrived at a pinnacle numerous years prior to The Time Traveler had halted to look at things and afterward started to lapse into straightforward upbeat socialist creatures that were all equivalent. I feel that The Time Traveler's last perspective on mankind isn't one of expectation or positive thinking, â€Å"Once again I saw the diminish shadows, that were proof of debauched humanity†. This is his last perspective, he has seen the end. He has seen what is alluded to in the novel as the dusk of humankind. He has nothing to anticipate. He realizes that man is some day to get wiped out. So do we as a whole, however we despite everything have the best expectation that our last hour won't be unexpectedly early. The Time Traveler surrenders all expectation of regularly having the option to change the sufficiently world to maintain a strategic distance from the awful debauchery of our race. I think it is difficult to tell whether Wells' is a worry wart or not through the activities and expressions of his characters. I think The Time Traveler's character is conflicting. He began as a self assured person with each expectation of going ahead or back in time and sparing or improving mankind. In any case, as The Time Traveler sees increasingly more of the diminish and removed future he turns into a worrier with nothing in his desires. Though Filby, has an uplifting viewpoint from the beginning of the story and in the epilog offers his input and persuasive rundown to prod on mankind to progress nicely and remain predominant. I figure it would be hard to conclude whether Wells' is speaking to himself through The Time Traveler or through Filby. However, I have arrived at the resolution that Wells is the self assured person with an uplifting point of view. I think this in spite of the fact that without the epilog the book would have an unseemly realistic closure it despite everything is the main spot, I accept, where Wells has placed his actual trusts in humankind into the story. I think Wells has utilized the Time Traveler to pass on a portion of his different perspectives and hypotheses into World. All in all I believe that Wells would not have depicted the present current world as an oppressed world. This is on the grounds that all that humankind has worked for throughout the years is basically and profiting many individuals. There is as yet social request and an equity framework. Wells' last view is one of far off yet prosperous expectation, and I suspect as much long as the book drives the peruser to accept this it will bring their optimal world into a more promising time to come.

Knowing Pseudoscience Free Essays

Pseudoscience is some type of information, conviction or research that claims (or seems, by all accounts, to be) logical, however isn't really following a logical method.â Peer survey and autonomous research by others may neglect to demonstrate the claims.â Superficially, such cases may seem logical to individuals. We will compose a custom exposition test on Knowing Pseudoscience or on the other hand any comparative subject just for you Request Now A portion of the methods referenced in the article that are utilized by the site to sell their items incorporate:- 1. The exploration discoveries or market discoveries gave by the pseudo-researchers gives off an impression of being amateurish and sloppy.â They may frequently cite paper reports, media inclusion, people’s tattle, old books, and other pseudoscience books. 2. Pseudoscientists give realities that sincerely offer to the crowd and give dynamite results to issues experienced by them.â They may even give realities to help these outcomes. 3. Pseudoscientists regularly cause individuals to enjoy an unreasonable type of deduction known as ‘magical thinking’ which is a deep rooted human habit.â Scientific examinations directed to demonstrate such realities might be fruitless. 4.â Pseudoscientists give proof that is unique in relation to those gave by precise studies.â Often a great deal of significance is given to strange declaration from individuals and onlookers, stories, genuine encounters, bits of gossip, tattles, tales, etc.â Studies led by experts are disregarded, confounded or even refuted. 5. The pseudo researchers don't offer reference to past orderly examinations and examinations conducted.â The main give bogus realities straightforwardly, which regularly can't be demonstrated right.â They may not permit their cases to be put to a progressively important test, however may rather propose some informal insane investigations. The site guarantees that the tapes can cause the person to accomplish ‘anything and nearly everything’ and ‘As you grow, a progression of occasions happen which manufacture your personality†¦.and your entire self†¦Ã¢â‚¬â„¢Ã¢ The article says that pseudoscientist frequently make phenomenal cases that might be not experimentally true.â Repeated logical investigations directed freely by others neglect to demonstrate such shellfishes. They likewise attempt to impact the person by empowering him/her into otherworldly reasoning (conviction that one’s contemplations, words or activity will make results that will challenge the laws of nature).â Magical reasoning is an old human propensity, and frequently accidentally we will in general enjoy it.â Pseudoscience may start by giving realities that genuinely apply to the crowd, and give awesome outcomes to people’s problems.â They may even give proof to help their outcomes. The Websites claims thankfulness from prestigious associations and references, for example, the Russian Government, CNN, Boston University, etc.â The Russian Government will most likely be unable to screen usage of ‘Subliminal messages’, as Private TV channels are allowed to communicate what they want.â The site gives a positive remark by CNN. In any case, it didn't give the specific individual or the date on which these perceptions and remarks were made.â The article says that pseudo-researchers regularly quote paper articles, press reports, gather bits of gossip and talks, and may even cite different books or associations that are bogus or even non-existent.â The exploration done by the pseudo-researchers generally gives off an impression of being amateurish and indiscreet. The site gives testimony’s of a few ‘satisfied customers’ (as guaranteed by the organization, for example, George Montgomery, Philadelphia; Joe Martin, Tampa, Florida; Carole Dallas, Portland; Paul Smiley, Richmond; Sherry Fusco, Bois; etc.â Often pseudo-researchers don't offer significance to precise examinations gave by experts and rather give undue significance to the perspectives and testimony’s from mysterious customers.â They may not allow their items to be exposed to genuine logical investigations. The site additionally offers a one-year ensure for their products.â The Website has not cited any demonstrated investigations to exhibit the adequacy of their products.â Guarantee might be a strategy for making up for this (to pull in the clients into purchasing their items). References: Coker, R. (2001). Recognizing Science and Pseudoscience. Recovered December 17, 2006, from Quack Watch Web webpage: http://www.quackwatch.org/01QuackeryRelatedTopics/pseudo.html Subconscious Self-Improvement.com. (2006). Home. Recovered December 17, 2006, from Subliminal Self-Improvement Web website: http://www.subliminal-tapes-self-improvement.com/index.html   Instructions to refer to Knowing Pseudoscience, Essay models

Concept Application SWOT Analyses Ben and Jerrys Company - 1100 Words

Business-Concept Application: SWOT Analyses Ben and Jerrys Company (Coursework Sample) Content: SWOT analyses of Ben JerrysName of the student:Name of the institution:Date:SWOT Analyses - Ben and Jerrys CompanySWOT is usually an acronym for strengths, weaknesses, opportunities and threats, where it is a structured planning tool or method that typically analyses the four components of business, project r organization (Yongwook, n.d). In this paper, we are going to evaluate or undertake a SWOT analysis for the Ben and Jerrys ice-cream company that was started in 1978.1. What are Ben and Jerrys strengths, weaknesses, opportunities, and threats?Some of the strengths of the company are that it is prestigious which in an attracting point to many of its customers as it creates a class for those who purchase there. The company is well established, where it has had successful global operations making sales in Europe, Asia, and the USA. It has been able to give back to society through corporate social responsibilities activities and in conserving the environment. On w eakness, there has been embezzlement of funds by its employees such in 2006 by Stuart Wiles. The company though it succeeds there was a lack of professionalism in its management body, and there was no clear mission they wanted to fulfill.The opportunities created today are the demand of fat-free ice cream and frozen yogurt products which are the main products of the company. There is more growing demand for the ice cream in new markets such as Asia. The company faces some threats such as changing product preferences in the market thus demanding product change or proper marketing. There is stiff competition from other food companies such as Kraft Foods, Nestle and others who also operate globally thus need for better strategies for their product to remain marketable and succeed in any new market they take to sell their product (SWOT Analysis of Ben Jerry | Ice Cream - pt.scribd.com, n.d).2. Additional SWOT one can addSome of the other strengths of the company are that it is phil anthropic and donates $1.1 million to assist in controlling environmental pollution and in saving families. The companys products are of quality with different titles such as Cherry Garcia or Chubby Hubby which is an attracting point to many of the consumers. Its primary strategy is diversification such as childrens clothing which usually increases companys presence in the market minimizing dependency on just one or two products.On weakness in the year 2006, the company has stopped using Michael Food as their suppliers as Michael was alleged to treat chickens with inhumane. Despite their focus on more than corporate social responsibilities, it could be harmful leading to shifting focus away from important business matters. There is need to have more experienced management which will assist in more growth.The opportunity they hold is that people are looking for healthier food and the company offers one of the healthiest ice creams. There are also in a position to capitalize on uniq ue desired flavors of other countries and culture which will attract more customers and expand their market share as most of the consumers will have a choice of what they require. On the threat side, most consumers are concerned about fattening dessert products especially in the companys market which demands in more nutritious products. The products are also prone to contamination from e-Coli which could be dangerous if it is consumed thus the need to keep that in check and avoid any contamination to the products.3. Analyzing the threats of the Ben Jerrys company and how to address them.Any business is faced with threats, and Ben Jerrys company is not exceptional. Some of its threats include stiff competition from major food companies operating worldwide. There is much product preference changing by its consumers and thus the need for change in the products according to what the customers want. There is an increase in prices of the milk due to increase in feed prices, and the milk production is reducing thus may not be enough to meet the global demand for milk. There is avoidance of fattening dessert products by most of the customers in the market, where they are demanding more nutritious products.What can be done to address the issue include developing a proper market survey which will assist in understand consumers wants which will help in customizing their products to meet users preferences. It should also focus on establishing marketing strategies where they will be able to reach more customers globally to enhance more sales. The company should continue in manufacturing quality products which should be accompanied by proper advertising to create more awareness about the businesss product. The company can focus on establishing a modern dairy farm where they will be able to source milk to curb the shortage. The company should also concentrate on manufacturing products which are a healthier product with reduced fat components which will give the compan y a better image and more profit making. The company should continue in developing interesting and delicious products such as the new beer which it partnered with New Belgium Brewing which will assist in staying in the market.4. Additional opportunities for Ben JerrysThe company can expand their famous line of products which will help ...

Should the drug marijuana, that most try to not be...

Should the drug marijuana, that most try to not be associated with, be legalized? Or should it be legalized for prescribed for those individuals who suffer serious or chronic medical illnesses such a cancer or arthritis? Should it even be legalized at all? Legalization of marijuana draws a huge concern to people across the country. It could raise revenue through tax dollars for the states or our country, put drug dealers out of business, or even reduce the number of thefts and robberies occurring in our society today. In contrast, legalizing marijuana could also harm those who repeated use the substance recreationally similar to the ways alcohol or tobacco are misused, or could be used as a stepping stone for more serious illegal drug†¦show more content†¦Smoking marijuana also has implication for others in society. When one thinks of the negative aspects of smoking cigarettes, the effects are similar with marijuana smoke. Smoke, regardless of tobacco or marijuana, caus es lung cancer and affects those who involuntary breathe the smoke second-handed. Therefore, the leagalization of marijuana can lead to increased health issues and medical costs for our country. This drug is also known to have negative effects on the brain, including but not limited to reduced brain function, depression, memory loss, diminished reactions, and poor decision-making and problem solving abilities. As a result, there are escalating concerns over the potential of rising traffic accidents and fatalities resulting from recreational marijuana use. There is also concern that such more traffic accidents and fatalities will occur to the combined use of alcohol and marijuana use. P3 what others think about the legalization of marijuana? While 51 percent of Americans continues to think that marijuana use should be illegal, 70 percent believe that marijuana should be allowed for used for medical reasons only. Younger Americans support legalizing marijuana more than older Americans. Slightly more than half of those under thirty favor legalizing the substance (52 percent), while Americans between the ages of 30 and 44 are divided. Older Americans tend to oppose legalizingShow MoreRelatedEssay on Legalizing Medical Marijuana1254 Words   |  6 PagesShould medical marijuana be legal across the United States? Imagine a world where individuals who have chronic pain did not have to suffer anymore. Envision a cure for cancer, a disease many Americans are killed by daily. Picture people with severe, violent mood disorders being treated. Most people think the answers to these problems are simple and could be solved by over medicating patients. Today, there are twenty states in America who have legalized medical marijuana for specific health and medicalRead MoreShould Marijuana Be Legalized?1456 Words   |  6 Pagesuse of marijuana is illegal in over half of the United States, but it is still the third most popular recreational drug in the United States. The debate for this drug to be legal has been going on for many years; some states have legalized the drug for medical use, and some for recreational use as well. Other states seem to disagree; they are not in favor of making the drug legal for medical use or recreational use. It has been proven that marijuana has a positive impact on society. Marijuana shouldRead MoreEssay on Why Marijuana Should Not be Legalized1595 Words   |  7 PagesLegalization or decriminalization of marijuana is opposed by a vast majority of American’s and people around the world. Leaders in Marijuana prevention, education, treatment, and law enforcement adamantly oppose the substance, as do many political leaders. However, pro-drug advocacy groups, who support the use of illegal drugs, are making headlines. They are influencing decision making thru legislation and having a significant impact on the national policy debate here in the United States andRead MoreShould Marijuana Be Legalized?1405 Words   |  6 Pageslegalization of marijuana in the United States is on an upward trend, although, there is much uncertainty if and when we will see National legalization. Legalizing marijuana will have a positive effect on crime, politics, the economy, and provide many health benefits. The negative effects of marijuana being classified as a schedule 1 controlled substance are numerous, including racial profiling and users being labeled as deviant. One of those most prolific findings is that in states where marijuana is legalRead MoreShould Marijuana Be Legalized? Essay1030 Words   |  5 PagesMarijuana should not be legalized There are many reasons why marijuana should not be legalized. There are also reasons why marijuana should be legalized. However, the cons for legalizing marijuana outweigh the pros, which lead to why marijuana should not be legalized. The topic of marijuana is extremely important in our society and one worth investigating. It was a blast finding information that I didn’t know about this topic. In this essay, I will break down facts, statistics, and data aboutRead MoreOur Cup Of Coffee Is More Addictive And Harmful Than A Joint Of Marijuana Essay1192 Words   |  5 Pagesthan a joint of marijuana. Marijuana a.k.a. weed, cannabis, doja, ganja, reefer, the devils lettuce, grass, pot, dank and dope, is one of the safest drug a human can use as well as the most used illicit substance in the United States. The rate of use in people under 18 has increased while the rate of people who think the drug is dangerous is decreasing. The myth that marijuana users are â€Å"losersâ₠¬  and unsuccessful just does not add up. The majority of successful people have used the drug in some formRead MoreShould Marijuana Be Legalized?1098 Words   |  5 Pagesyears, there has been a push, nationwide, to legalize the recreational use of marijuana. In most states, medical marijuana is legal and in some states, so is recreational. But the legalization of recreational marijuana may have detrimental effects. In the recent election, Arizona had a ballot measure (prop 205) which called for the legalization of marijuana for recreational use. Prop 205 lost and recreational marijuana is not currently legal. However, it is likely that the advocates for this campaignRead MoreProhibition Failure II : Marijuana1460 Words   |  6 PagesProhibition Failure II: Marijuana The fight to legalize marijuana has been waged for decades and it’s about time that we find a resolution. I’m not a supporter of marijuana, I detest the culture associated with the drug and have no interest in consumption of the drug. But the effects of enforcing laws outlawing marijuana have done more harm than good in the US. The United States imprisons too many minorities due to minor drug infractions, the costs of enforcing these laws are too high, and the governmentRead MoreProposed Solutions to Solving Americas Economic Crisis- Legalize Marijuana and Re-evaluate Welfare Policies1037 Words   |  5 PagesFirstly we should work to legalize marijuana, not because all drugs should be legalized but simply because it cannot be equally associated with harder drugs. I think marijuana is considered gateway drug because it is constantly being associated with these harder, but equally as illegal, substances. When a person tries it for the first time after growing up hearin g how terrible drugs are, they find that the effects of it are mild. Then, thinking this will be a similar theme throughout drug use, theyRead More Pro Legalization of Marijuana in the United States Essay1689 Words   |  7 Pagesit seems as if the legalization of marijuana is being set on the back burner of legislation. There are so many opinions, sides, and overall arguments for and against it that many vote seeking politicians and policy makers have put up a strong resistance to this issue. In this paper I will illustrate the reasons why I think marijuana should indeed be legalized and also the arguments from people who disagree and feel that it should stay an illegal drug. Marijuana has been around for centuries. It

My Senior Year At Claremore High School - 838 Words

In my senior year at Claremore High School I decided that it would be a good idea to skip school. I skipped school like every day. Everyone knew it but no one could ever catch me. This one time one if my teachers was not there that day, so my friends and I did our normal routine. One of us asked to go to the lab and that person would get a not from the teacher in the lab so we could all go to the â€Å"lab† to work on homework. So after we got our note we were supposed to check in with the lab teacher and then we could leave. This time I just left and did not go check I with the teacher I just left. Well then a letter came for me in my classroom and the substitute teacher told the TA that I was in the lab. Then the TA went to look for me in the lab and I was not there. Then the teacher in the lab called me and said I needed to come back to the school because I was going to be I trouble. So I left the gym and headed back to the school. When I got to the school the principle tol d me she had to give me in-house. I had never been in trouble in the years of my school and my last year, last semester I received in-house. The rules in in house at Claremore High School are no phones, no talking, no walking around, and no looking around. These rules took away a few different parts of my freedom. It took away my freedom to speak, my freedom of privacy, my freedom to walk, and my freedom to look around. This constraint was imposed on me by a man sitting next to me for eight hours total, heShow MoreRelated Sam Walton and Wal-Mart Essay2021 Words   |  9 PagesHickman High School in Columbia there he played basketball and football, in which he was the starting quarterback for the football team and lead them to the state title in 1935. He wasnt the most smartest person at school but he was determined to do good so with hard work and lots of studying he became an honors student. Besides being athletic and smart he was also a political figure at school, too. He sever ed as Vice- President of his Junior Class and President of the Student Body his senior yearRead MoreWalmart Case Study4848 Words   |  20 Pages20th Century †¢ Forbes ranked Sam Walton as the richest man in the United States from 1985 to 1988 †¢ Supported various charitable causes, including those of his church, the Presbyterian Church (USA) †¢ Wrote an autobiography – â€Å"Sam Walton Made in America-My Story† †¢ Sales increased from US $11.6 million in 1967 to US $315.3 billion in 2007 The Corporate Strategy †¢ Sam Walton gave 3 policy goals to define Wal-Marts business – # Respect for the individual # Service to customers # Strive for excellenceRead MoreEssay on Walmart16417 Words   |  66 Pages(http://www.walmartstores.com/default.aspx) Walmart.com (http://www.walmart.com/) References: [2][3][4] Revenue Operating income Net income Total assets Total equity Owner(s) Employees Divisions Subsidiaries Website Contents 1 History 1.1 Early years (1945–1969) 1.2 Incorporation and growth (1969–2005) 1.3 Initiatives (2005–present) 2 Operating divisions 2.1 Walmart Stores U.S. 2.1.1 Walmart Discount Stores 2.1.2 Walmart Supercenter 2.1.3 Walmart Market 2.1.4 Supermercado de Walmart 2.1.5 Walmart

Prewriting Strategies Com free essay sample

Preprinting Strategies 1. In academic writing, assignments may require students to present the results of their research without including their personal opinion. By avoiding first- and second- person pronouns, and writing in the third person will help one doing so. The use of first- and second- person also gives the writing an informal feel. When writing academically, the writer should always be formal. 2 www. Cooperation. Com/Moviegoers/Limitless. HTML a. In this movie, Jackie Cooper has the starring role and holds his own even in scenes with the legendary star Robert De Noir.In this sentence the adjective legendary describes Robert De Noir. B. In the film Cooper plays Eddie Mortar, a down-on-his-luck aspiring writer. The adjective describes the writer as being aspiring. C. His girlfriend Lindy is fed up with his shiftless ways and breaks up with him. The adjective describes his ways as shiftless. D. When he takes the pill, his life becomes much clearer. We will write a custom essay sample on Prewriting Strategies Com or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The adjective describes life as clearer. E. It is not a great role and De Noir is only adequate in it. The adverb describes how De Noir acted in the role. . It is not a great role and De Noir is only adequate in it. The adjective describes the role as not great. G. In Limitless the story centers totally on his character and he rises to the occasion to give the role his all. The adverb describes how the story centers on his character. H. Eddie may be riding high for a while but there is always that possibility of him falling down or being brought down. The adverb describes how Eddie is riding. Overall, the critic used the adjectives and adverbs in a very descriptive and effective way. This class has already taught us that although we may have the imagination o write, we have much more to learn about proper academic writing mechanics. The most important lesson we have learned is to proofread carefully. When we first started our studies at the University of Phoenix, we were not aware of the significant difference between academic writing and casual writing. The difference between academic writing and casual writing is becoming clearer to us. The difference between the two is clearest when we receive instructor feedback. We will continue to pay closer attention to details in our writing.This is the way that we will change our focus in the true and also the way we will come closest to achieving our goals. 4 There are three key parts of a paragraph; the topic sentence or introductions, the body of the paragraph or supporting information, and the conclusion that summarizes the content of the paragraph. 5 It is important that the topic sentence and supporting points within that paragraph be directly related or else the writers message will be lost, and the reader will be confused. The writing will not flow smoothly, and the reader will be forced to work at trying to figure out exactly what they are reading.Unless the topic sentence and supporting paragraphs do not connect or relate, the reader will be left confused. In the end, the reader may dismiss the frustrating writing altogether. 6 An evaluation is the writers informed judgment about a reading. The author did a great job summarizing and tying in what they have learned from the reading. The author was able to relate to the topic by adding an experience he or she conducted to the material. One thing the author could have done better was to point out why he or she thought it was a good overview.

Starbucks Sustainability Report free essay sample

They do not mind about using chemical products that destroy the nature or exploiting workers. Thankfully, more and more companies are aware of this kind of situation and try to change. This is especially the case for companies producing and retailing beverages. Coffee beans and tea leafs are mostly produced in Asia, Africa and Latina America. It is difficult for companies which want to be eco-friendly to be sure that important exploitations respect their workers and the environment. That raises some questions: Do coffee companies can manage to know where their raw materials come from? Is it possible to reduce their impact on the environment on a fair and honest base? To answer these questions our group decided to study the biggest coffee brand of the world: Starbucks Coffee Company. evaluated and commented. present and future eco-friendly operations are analyzed, Starbucks is known as an organic retail store offering a range of coffee, tea and other products. We will write a custom essay sample on Starbucks Sustainability Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since a couple of years, Starbucks has cooperated and supported its farmers in a way which does not only benefit the company itself, but also helps farmers and their communities to develop and receive basic services like education or clear water provision. The coffee company has developed its own sustainability report in 2008 and consistently went for improvement since then. Its detailed report shows its current status and its future goals with exact strategies how to reach them. Based on its experiences, partnerships and commitments, Starbucks was able to create a global network by serving ethical sourced coffee and supporting its communities. Nevertheless, global crisis and the increasing struggle to satisfy basic needs on the on hand but operate a business on the other hand, changed Starbucks perspective on the world and its strategic tools. The company had to find an honest and sustainable way to protect the environment and be responsible for the society in the long run. 3|P age 2. Company A nalysis 2. 1 Foundation and Development The story begun in 1971 and offered some of 40 years ago. The first Starbucks Coffee opened in -roasted whole bean coffees. In 1982, Howard Schultz, the current chairman, joined the company as the director of retail operations and marketing. In 1983, he travelled in Italy and was impressed by the coffee bar popularity in Milan. Back to USA he wanted to develop the same coffee culture in Seattle. For him, you can create connection between people with a tasty coffee. Starbucks one person, one cup, and one neighbourhood at a (Our Starbucks Mission Statement, 2012). The company continued to grow and in 1987, II Giornal acquired Starbucks and became Starbucks Corporation. The same year, stores opened in Chicago and Vancouver, Canada. This step stresses the beginning of Starbucks Company. The coffee served in Starbucks using ethical sourcing practices. In 2002, the company made an agreement with F airtrade. 2. 2 Internationalization Starbucks Starbucks stores. n started in 1987 with its first shop in Vancouver. In 1996, the s first store in Europe in 1998. One company opened its first stores in Japan and Singapore. There were a total of 1,015 stores. year later, Starbucks entered the Chinese, Kuwaiti and South Korean markets and owns 2,485 The number of stores more than doubled each year. Nowadays, with more than 17,000 stores in 55 different countries, Starbucks is an interactive and comfortable (Our Heritage, 2012) 2. 3 Products and Services Starbucks Corp. Best Coffee, Tazo Tea and Torrefazione Italia Coffee. Four product categories are offered in Starbucks stores: Coffee, Handcraft Beverages, Fresh food and Consumers Product (see Figure A). 4|P age 2. 4 Recognition and A wards Thanks to its implication, Starbucks Corp. won unique awards in different business aspects as ethical business, sustainability in business and many others. According to Starbucks its rewards and recognition, the following titles can be attributed to the company: o o o o o o -2011) 1998-2000, 2002-2012) -2012) -2012) 3. E thical Sourcing 5|P age 3. 1 C . A. F. E . Practices In the course of Starbucks Conservation International (CI), the C. A. F. E. Practices (Coffee and Farmer Equity) have been developed in 2008 and focus on product quality, economic accountability, social responsibility and environmental leadership. In terms of product quality, the coffee must meet standards of high quality; economic accountability includes financial transparency regarding fair payments to farmers; Starbucks social responsibility guidelines include human working conditions, minimum wage, living conditions and labor requirements on third-verified standards; those standards manage water and energy conservation, recycling, the reduction of agrochemical usage and the protection of biodiversity as well. Generally, C. A. F. E. impacts are evaluated by grouping its guidelines. The classified indicators include social (people), environmental (planet) and economic (product) factors. For example, the results of the C. A. F. E. Practices are measured in Guatemala and Colombia where annual results assessments concerning farmers, workers and conservation take place. So far, higher income and sales, higher health rates due to fewer pesticides and herbicides, better education systems and a valid biodiversity have been observed (Starbucks, 2012). C. A. F. E. erified producers exist in 20 countries with cultivating their coffee on 102,000 hectares each year; for instance in Papua New Guinea, Zambia, Panama and China. In 2011, 86% (367 million pounds) of its total coffee purchased has been C. A. F. E. verified coffee (Starbucks, 2012). 3. 2 Coffee Purchasing By 2015, Starbucks aims to purchase 100% ethical sourced coffee (Starbucks, 2012). That means, the coffee must be verified by either Starbu cks C. A. F. E. Practices, F airtrade or another third-party program. For C. A. F. E. Practices 3. 1 C. A. F. E. Practices. Starbucks has offered F airtrade coffee since 12 years. Lately, it purchased 34. 3 million pounds F airtrade coffee which presents 8% of its coffee amount bought in 2011 (Starbucks, 2012). By that, Starbucks contributed $26 million to the F airtrade program comprehending environmental protection, fair treatment of farmers and F airtrade awareness building. In 2011, the company purchased 9. 6 million pounds of organic coffee accounting for 2. 2% of its overall coffee purchases (Starbucks, 2011). Organic grown coffee beans can be found in Organic Yukon Blend and other local special reserve coffees, for instance. Organic cultivation maintains the 6|P age iodiversity by protecting the soil health, abstaining from admixtures and using agriculture methods which have a low impact on the nature. Starbucks uses the Green Coffee Pricing Model . This involves purchasing coffee at premium prices in order to foster price stability and support relationships with suppliers. Starbucks paid $2. 38 per pound of unroasted coffee in 2011 (Starbucks, 2011). 3 . 3 F armer Support Starbucks supports its farmers by providing access to credits at reasonable terms and helping them in their risk management. In 2011, Starbucks invested $14. 7 million in famer loans to Root Capital , Verde Ventures and the Calvert Foundation famers in seven countries (Starbucks, 2012). non-profit social investments funds. By 2015, this amount shall be increased by 26. 5% (Starbucks, 2011). Currently, Starbucks supports 45,000 Starbucks F armer Support Center opened in San Jose, Costa Rica, in 2004. Those F armer Support Centers help agronomists and quality experts to improve the coffee quality and simultaneously to find sustainable cultivation practices needed for the long-run. Today, you can find F armer Support Centers in Kigali, Rwanda (opened in 2009), Mbeya, Tanzania (opened in 2011) and Guatemala (Starbucks, 2012). In 2012, Starbucks is expanding to China to serve the Asian communities. 3. 4 Forest C arbon Programs Due to the climate change and the decreasing biodiversity in regions like Mexico and Indonesia, Starbucks started to launch its Forest Carbon Programs to decrease the polluting impacts, improve facilitate farmer access to forest carbon markets in coffee2011, p. 8). The pilot was implemented in North Sumatra and Aceh Tengah, Indonesia and focused on trainings on composting and pruning and simultaneously, motivated 14 communities to sign conservation coffee agreements. The first program was set up in Chiapas, Mexico, in 2010. Forest fire management and reforestation plans have been established. Furthermore, 13 communities are now trained on strategies regarding the mitigation of the climate change. In 2011, 3 nurseries have been built which then supplied about 92,500 seedlings for the reforestation activities (CI, 2011). As the carbon credits are sold on voluntary markets, Starbucks was able to sell 5,042 tons of CO2 at $9 per ton (CI, 2011). The Forest Carbon Programs are conducted by CI with whom Starbucks is planning to launch its third program in Brazil in 2012. |P age 4. G reen Store Design 4. 1 E nergy Conservation Most of the greenhouse gas (GHG) emissions can be traced back to Starbucks -store energy usage. In 2011, 23. 3% of 979,963 metric tons of CO2 presents direct emissions from store operations and assets (see Figure B). The rest (76. 7%) is attributed to the electricity usage (Tackling Climate Change, 2012). Although, GHG emissions ha ve been reduced by 2. 7%, Starbucks focuses on energy conservation and renewable energy usage (please refer to 4. 2 Renewable Energy for renewable energy usage). The areas of lightening, operational equipment, heating and cooling are aimed to be efficiently reduced to conserve energy. Despite the fact that Light Emitting Diode (LED) light bulbs are dim and expensive and burn out quickly, Starbucks replaced its incandescent and halogen lightening with those LED bulbs. Installing the new lightening systems in more than 7,000 stores worldwide, its overall electricity consumption decreased by 7% in 2011 (Starbucks, 2011). Furthermore, it is aimed to replace existing machines like ice makers, ovens or blenders with high-efficient alternatives as soon as they reach the end of their useful life. In order to reduce heating and cooling consumption, Starbucks tested the new established EMS (Energy Management Systems) and by that, decreased its HVAC (heating, ventilation and air conditioning) intensity by 20% (Starbucks, 2012). Starbucks was able to reduce its total energy consumption by 7. 5% from 2008 on. To reach its goal of a 25% decrease by 2015, it works with companies to find sustainable energy alternatives. 4. 2 Renewable E nergy Starbucks aims to purchase 100% of renewable energy by 2015 (Starbucks 2011); In 2008, it has been 20%; in 2011, Starbucks was able to increase that amount by 30. %, so that the current energy consists of more than a half of renewable energy sources (Starbucks, 2011). As Starbucks is based on the use of energy, the company decided to support the generation of renewable energy by purchasing Renewable Energy Credits (REC) currently coming from wind farms in the United States. Each REC encourages the development of renewable energy sources and incr eases the revenue of wind farm owners, so that they stay competitive with the providers using fossil fuels. In 2011, Starbucks entire Conservation, 2012). By 2015, Starbucks wants to purchase RECs equivalent to 100% of its energy used and support solar energy and offsite renewable energy sources additionally (Starbucks, 2011). 8|P age 4. 3 W ater Conservation Water is an essential key ingredient for Starbucks needed for coffee, tea and to run machines like the dishwasher. 1,000 new filtration systems provide high water quality, save water and have decreased Starbucks waste water by 50% in 2011 (Water Conservation, 2012). Starbucks Energy and Resource Management commissioned analytics to find out in-store leaks. By that, leaks in toilets, floors and sprinkler systems have been detected. Millions of gallons have already been saved since a couple years. One of the main environmental-friendly replaces is presented by the low-use water faucets. The latter replaced Starbucks dipper wells used for cleaning spoons, but wasted 15% more water. The faucets have been mainly responsible that the water consumption decreased by 17. 6% (76. 2 liters) in 2011 (Starbucks, 2011). By 2015, Starbucks aims to present a 25% decrease in water intensity on a 2008 baseline (Starbucks, 2011). Through C. A. F. E. Practices and CI, Starbucks encourages its famers to conserve water for coffee processing, to protect the rivers and lakes in coffee-growing communities, so that they have access to clean drinking water continuously. 4. 4 L E E D ® C ertification and G reen Building Together with the U. S. Green Building Council (USGBC), Starbucks has established certification systems for retail projects. One of them is called Leadership in Energy and Environmental Design (LEED ®) and has been developed in 2008 (Starbucks, 2011). Starbucks is now building its new company-owned stores according to LE E D  ® standards to achieve the LE E D  ® certification. The first LE E D  ® certified store opened in 2005 and more followed. All stores show environmental improvements: Firstly, energy consumption decreased through LED lightening and energy saving heating and cooling solutions by 30% (Starbucks, 2011). Plus, less-toxic materials are used to improve the indoor air quality. Water has been saved by 60% due to conserving fixtures and waste could be reduced, because milk cartons and cardboard are recycled (Starbucks, 2011). Furthermore, all stores are built from only ecological-friendly materials sourced regionally and resulted in 60% less waste and consequently a lower carbon footprint (Starbucks, 2011). Lastly, Starbucks makes customers aware of the environment and informs about green alternatives in stores. In 2011, Starbucks built 75% (121 of 161 new stores) of its new company-owned stores LE E D  ® certified; the goal is to build all new company-owned stores to achieve LE E D  ® certification (Starbucks, 2011). Global Green U SA awarded Starbucks for its green building efforts with the Sustainable Design Award (Starbucks, 2011). |P age 5. Recycling 5. 1 Reusable C ups Starbucks is worldwide known for the great amount of take-away products which are served in their famous white cups. The struggle consists of the problem that the company produces a lot of paper and plastic cups which have a huge impact on the environment. In order to reduce this negative influence, Starbucks is working on solutio ns to reduce the waste they produce and sets a goal to make 100% of their cups reusable, so recyclable by 2015 (Starbucks, 2011). In order to create long-term recycling strategies, together with Peter Senge from the Massachusetts Institute of Technology and the Society for Organizational Learning, Starbucks established the Three Cup Summits in 2008, 2010 and 2011 (Starbucks, 2011). The F irst Cup Summit examines that the cup material presents an enormous key contributor to recyclability. The Second Cup Summit resulted in a pilot project with International Paper and Mississippi River Pulp which came up with comprehensive reusing strategies of used cups. With the Third Cup Summit, in 2011, Starbucks started a partnership with the Foodservice Packaging Institute and formed the Paper Recovery Alliance (PRA) (Starbucks, 2011). This coalition develops and promotes recyclable solutions for single-used cups and other packaging. Starbucks also encourages its customers to use their own tumblers for the beverages they buy at the stores. To meet the goal of serving 5% in personal tumblers, the company offers a 10% discount in the U. S. and Canadian stores and creates campaigns like the ones in 2010 and 2011 in which customers bringing their own cups get a free brewed coffee (Starbucks, 2011). In 2011, Starbucks served coffee in personal tumblers more than 34 million times which shows a 1. % amount of all beverages served (Starbucks, 2011). The modified goal of 5% has to be reached by 2015 (Starbucks, 2011). Due to their constant effort to use reusable cups, Starbucks was able to save 1. 5 million pounds of paper in 2011 (Recycling Reducing Waste, 2012). 5. 2 Store Recycling Another main challenge involves the front-of-store recycling systems. As they differ from city to city, it is rather challenging to implement efficient recycling solutions. However, 18% of the Starbucks stores in the U. S. and Canada have now front-of-store recycling bins (Starbucks, 2011). It is the goal to install front-of-store recycling in all locations by 2015 (Recycling Reducing Waste, 2012). 10 | P a g e Due to the fact that the majority of the waste is produced behind the counter in their stores, Starbucks emphasizes its development of back-of-store recycling systems more and more. In 2011, more than 2,400 company-owned stores in the U. S. and Canada had recycled cardboard boxes and other back-of-store items for example. But Starbucks still experiences a lot of barriers such as limited space in the stores or a lack of strategic recycling services in some municipalities. 11 | P a g e . Corporate Social Responsibility 6. 1 Community Initiatives In every neighborhood in which Starbucks is present, it takes upon itself and does not only serve top quality coffee, but also contribute to the communities well-being. It helps the area to strive and progress. Both the staff, so called partners, and the community work together and dedicate extra time to create a change in that area. There are a couple of initiatives Starbucks participates in to implement this idea. For instance, they created the Global Month of Service in which volunteers help certain communities on satisfying basic needs. In April 2011, almost 60,000 volunteers coming from 30 countries contributed more than 150,000 hours of services in gardening and painting to refurbishing schools and parks (Starbucks, 2011). In water-stressed countries, the Starbucks generates $0. 05 with each bottle of Ethos ® water purchased. In 2005, 420,000 people benefited from a total grant of $6 million (Starbucks, 2011). Starbucks has even created a community service website to connect partners and to invite customers to join events organized throughout the country. Events range from free thanksgiving meal for the poor to assistance to abandoned dogs. However, projects with the tea and coffee growing communities are mainly emphasized. Starbucks wants to encourage the economic and social development in those areas. In Guatemala in 2005 for example, the Guatemala Education Initiative supported educational programs for all villages in the highlands of that country. The investment of $1 million shall help children of farmers who consistently suffer from marginalized economy and from poverty (Starbucks, 2011). The sanitation (Starbucks, 2011). In 2011, Starbucks was able to mobilize partners and customers to contribute 442,353 hours of community service. This is more than double the amount of what the company has reached in 2010. Hence, the goal for 2015 is to engage people to participate in projects accounting for 1 million hours of service (Starbucks, 2011). According to Starbucks, Service, 2012). 6. 2 Youth G rant Actions The Starbucks Corporation strongly believes that the youth can influence and lead innovative and positive solutions for local needs and future ecological improvements. In order to support this 12 | P a g e (CHAI) supports tea-growing regions like India for instance, in order to increase the level of education and ese achievements are a powerful (Community development, the company created the Youth Action Grants in 2008. In 2012, this project supported peace programs in northwest Pakistan, microcredit poor entrepreneurs in Brazil and provided livelihood skills training in Uganda (Starbucks, 2011). In 2011, Starbucks awarded over 100 grants accounting $2. 6 million (Engaging Young People, 2012). Furthermore, Starbu cks set the goal to mobilize at least 50,000 young people to support their communities through innovative projects by 2015 (Starbucks, 2011). The company has exceeded that goal in 2010 and again in 2011: 53, 000 young people took action in their communities in 2010 and 50,050 in 2011 and generated more than 2 million hours of community service (Starbucks, 2011). 13 | P a g e 7. Conclusion At the beginning, our group was interested in how coffee companies can improve their impact on the environment. Thanks to our studies on Starbucks we are now able to figure out strategies to preserve the nature and help communities, but also their environmental impacts. The importance of sustainable reports has been established while researching for and writing on our report. In order to serve ethical sourced coffee beans, Starbucks has established its own C. A. F. E. Practices and produced under F airtrade and organic standards. These latter organizations limit the sourcing, production and selling process to not only have good quality products which processes respected the environment, but also to protect labor ri and the necessity of environmental protection. Reducing energy and water consumption is also extremely important for Starbucks. The company developed LE E D  ® certified stores that use renewable energy, LED light bulbs and others alternative systems mentioned in the report in order to save water and energy. Starbucks fixed longterms goals and used accreditation as a proof. Recycling and reusing is an essential action to preserve the environment and energy consumption. Starbucks was able to reduce its wastes through recycling or reusing mugs. It could further mobilize customers to bring their own tumblers which did not only result in a lower water and energy areness of adequate recycling. Furthermore, Starbucks is enrolled in many programs and social project to help communities to improve their living situations. This part can be considered as a basic CSR activity, because Starbucks purchases and works with farmers and people in developing countries like Guatemala where their rights are trembled and basic needs not yet fully satisfied. Concluding Starbucks ethical sourcing and water and energy saving solutions, it can therefore be observed, that the company has a distinctive and well established sustainable report including strategic future toolkits. Nevertheless, Starbucks has created a strong global network consisting of farmers, communities and customers. It depends on its consumers loyalty and farmers growing experiences. Especially Starbucks farmer relation is rather controversial as the farmers are now dependent on Starbucks high farmer loans in order to keep their living standards. Nonetheless, Starbucks ecological footprints are steadily decreasing and the company has exemplary strategies for operating its business in a sustainable way in the long-term. 14 | P a g e 8. A ppendix Figure A: Coffee 30 blends and singleorigin premium Arabica coffees H andcraft Beverages fresh brewed coffee, hot and iced espresso beverages, coffee and non coffee blended beverages Merchandise coffee and tea brewing equipment mugs and accessories, packaged goods, music, books, gift items Consumer Product (only available in 13 countries) Coffee T ea whole bean and ground (Starbucks tea filter bags, tea latte concentrates Ready-to-D rink bottled Frappuccino, coffee drinks, chilled cup coffees, Iced Lattes, bottled iced and juiced teas Ice C ream super premium coffee and coffee free flavors F resh Food baked pastries, sandwiches salads, oatmeal, yogurt parfaits, fruit cups Starbucks, 2012 References: Ballou, Brian, et al. The future of corporate sustainability reporting. Journal of Accountancy 202.6 (2006): 65. Argenti, Paul A. Collaborating with activists: How Starbucks works with NGOs. California Management Review 47.1 (2004): 91-116. Kiron, David, et al. Sustainability nears a tipping point. MIT Sloan Management Review 53.2 (2012): 69. Dauvergne, Peter, and Jane Lister. Big brand sustainability: Governance prospects and environmental limits. Global Environmental Change 22.1 (2012): 36-45. Bridges, Claudia M., and Wendy Bryce Wilhelm. Going beyond green: The â€Å"why and how† of integrating sustainability into the marketing curriculum. Journal of Marketing Education 30.1 (2008): 33-46. Peloza, John, et al. Sustainability. California Management Review 55.1 (2012): 74-97.

Abortion is Murder essays

Abortion is Murder essays Abortion is clearly murder, as no one can deny. No one can also deny that it is a murder of the innocent. Medical studies show clearly that a fetus is conscious and is performing all six life processes. Just because a fetus may not have a complete lung formed doesnt mean he or she isnt human. Many people are born without all body organs or limbs. A lot of people who are against the death penalty are in favor of abortion. That is indeed contradictory. It shows they are not about justice but sin. Abortion is one of the worst types of murder because it is the killing of a person who has not committed any sin. Those who practice abortion should receive the same penalty that they give the baby. Even though abortion is now legal, it is still murder, and current abortion laws should be repealed. Life begins at conception, so abortion is murder according to the Ten Commandments. God not only created us, He also considers us His children. Every person, whether born or unborn, is a child of God. Often abortion advocates argue that the word "abortion" is not found in The Bible; implying that we are, therefore, free to make our own rules about abortion. Does the absence of the word "abortion" in The Bible mean that God's laws do not apply to abortion? Of course not! After reading the Scriptures that human life is a gift of God and only God should take life Christians are often convinced that even though abortion is not is not straightly spoken about in the Holy Bible it is often implied, God prohibits mankind from shedding innocent blood: For example he states in the bible, For you created my inmost being; you knit me together in my mothers womb.(Psalms 139:13-18) It is awfully crazy to even think of a woman having the right to choose whom to murder, much less a youth. Yet, women and youth do have choices with abortion. Katie Cochrance of the school of Foreign Service said,...

A Horror Show at the Cinemaplex Essay Example | Topics and Well Written Essays - 1250 words

A Horror Show at the Cinemaplex - Essay Example In terms of competition in the future, it may be noted that people living in larger cities are likely to gain access more quickly to film DVDs and sophisticated movie watching equipment which would pull them away from the theatres, while the smaller regional areas are likely to continue with their theatre activity for a much longer period. This leads to the inference that Regal and AMC may decide to shift their focus and compete for the smaller regional markets, to capture the higher numbers of the theatre going public. The other two exhibitors may opt to offer digital film viewing to enhance viewer experience. It must be noted however, that there is likely to be a decline in the business activity of all the four industry rivals and more and more movie goers tend to turn away from watching movies on big screens in favour of watching them at home on sophisticated TV and DVD systems with superior audio equipment. The other side of the coin is that competition among industry rivals coul d heat up more, as they compete fiercely for customers. Cinemark and Carmike could decide to consolidate their position and thereby offer stiffer competition to the two larger rivals; hence in a lean market, these industry players are likely to consider various business-savvy moves such as mergers and acquisitions in order to aggregate and consolidate the existing markets as they rapidly diminish and to improve their negotiation ability with studios. 2. Describe the advantages and disadvantages of each of the top four competitors' situations and strategic approaches. 2. The advantages of Regal’s strategy is focus on mid size markets using multi and mega plexes – this would ensure full occupancy and profit maximization. It is also the largest exhibitor in the United States, with 6335 screens and about 12 screens average per theatre, hence it has maximum access to film material to draw viewers in. The disadvantage is the high price, because at $7.43, it’s the highest among the leaders and consumers would be able to view the films for a lower price using other exhibitors. This factor would be especially relevant in recessionary times such as we have presently, because it could pull away many potential viewers to theatres operated by other exhibitors. Another disadvantage is that it has the highest costs per screen. AMC: This exhibitor operates 4585 screens but shows an average of 14 screens per theatre. This is the most significant advantage offered by this exhibitor because it provides consumers with maximum levels of variety in their film viewing. Another advantage this exhibitor has is the ability to pull in the crowds, because the theatres are located in densely populated, urban areas. They are not as expensive as Regal and for the major chunk of the viewing audience, i.e, the younger teen audiences, the greater variety and lower prices offer better options for a date or night out. AMC can also easily offer digital viewing, which would be yet another huge draw. The disadvantage is that because its audiences are mostly in urban areas, they are more likely to use alternative movie watching modes such as new audio equipment and DVDs which would reduce theatre going altogether. Another disadvantage is the high cost per screen Cinemark: One of its advantages is that it serves specifically targeted smaller markets Sole theatre chain for those markets Lowest average ticket price compared to other

The Service Excellence Management Report Research Paper

The Service Excellence Management Report - Research Paper Example It is clear from analysis that the management of Cathay Pacific Airlines is operating with the vertical organizational structure. Moreover, the organization is focusing on too much centralization in its decision making and strategy development process. Employee management has become one of the biggest challenges for the management of the organization. Too much centralization and flatter organization structure is affecting the motivation level of employees, which can reflect in the customer service management process. The organization has adopted old industrial model. Therefore, they are failing to retain their skilled employees. Some recommendation plans have been provided in the report to overcome the contemporary issues. Service excellence can be considered as an attitude that engrained in each and every organization. It begins and ends with people within the organization. Global business environment has become highly competitive as several organizations within the industry are trying to implement unique strategies in business operation process in order to gain potential competitive advantages over the competitors. Customer experience, customer expectation level and customer satisfaction level are the three major aspects in service excellence. In this present era of globalization, consumers always expect better service from the organizations beyond high quality products. It is true that, demand for high quality and differentiated services is increasing significantly among the consumers around the globe. Therefore, several organizations in this contemporary global business environment are looking to provide effective customer service in order to gain potential competitive advantages over the competit ors. Effective customer service and service excellence of organizations highly depends upon the knowledge and skill of

Health Campaign Paper Essay Example for Free

Health Campaign Paper Essay The concept of the Philadelphia Department of Public Health was developed in 1732 when the Philadelphia Almshouse began to provide free hospital care to the poor. According to the City of Philadelphia (2010), the Department of Public Health protects health and promotes healthy lifestyles for all Philadelphians. The Department of Public Health â€Å"provides services, set policies, and enforce laws that support the dignity of every man, woman, and child in Philadelphia† (City of Philadelphia, 2010). There are thirteen divisions of the department that are responsible for providing patient services related to those divisions. Each of the division has a primary focus to use to remain on task to achieve the goals of the division. Core Functions According to the Centers for Disease Control and Prevention (CDC) (2011), there are three core functions relating to public health. The three core functions are assessment, policy development, and assurance. Each core function has related essential services that are necessary for each function to be completed. One of the divisions of the Philadelphia Department of Public Health is Disease Control. There are seven services of Disease Control which include acute communicable disease control, bioterrorism and public health preparedness, epidemiology, immunization, sexually transmitted disease control, tuberculosis control, and data and reports. Each of these services work together to assess the spread of disease (including the amount and types of diseases spread), researches ways to control disease processes, develops and implements public health plans to control the spread of disease, and provides information based on the recorded observations to both the health care and public populat ions. Reassurance is provided to the population by relaying information via media, health bulletin, and public service announcements regarding disease processes, control, and prevention. There are eight health centers operated by the Philadelphia Department of Public Health that provide care to neighborhood patient populations. These centers accept insurance, Medicare, Medicaid, and uninsured patient population. Basic outpatient and acute care services, medical management, checkups, women’s health, counseling, lab work, and social work support are all provided by the centers. This additional care allows the burden of care to be shared in the community and not just at the local hospital. When patients register for appointments they have the option to see the same physicians to provide continuity of care for each visit. There are also many federally funded clinics in operation according to the City of Philadelphia (2010). The clinics also work with the local health centers and hospital to provide care to the area residents. Influencing Hospital Setting Public health has directly affected the many things in the hospital setting since its development. The control of infectious diseases is a direct response to the development of public health initiatives. According to the Association of Schools of Public Health (2012), education for both health care workers and general population to increase sanitation has significantly increased reduction of the spread of infectious diseases. Today assessing and monitoring hand washing technique is frequently done hospital wide to prevent spread of infection. Education is provided continually for patients and health care providers as well as reporting of hand washing monitoring statistics related to facility hand washing reports. Continual reassurances of the benefits of hand washing are shared in staff meetings, facility conferences, and performance reviews by administration and management. Risk factor modification for blood pressure control has proven beneficial in decreasing coronary artery disease and stroke mortality rates reports the Association of Schools of Public Health (2012). Public awareness of genetic factors has been promoted via public service announcements, blood pressure/diabetes screenings, and hospital awareness newsletters. Hospitals have incorporated coronary artery disease and stroke awareness into programs to reduce stroke and myocardial infarction mortality rates. Many facilities have added to the awareness by adding public health fairs to promote risk factor awareness, disease prevention, and health promotion. Role of Public Health Workers â€Å"Public health professionals try to prevent problems from happening or re-occurring through implementing educational programs, developing policies, administering services, regulating health systems and some health professions, and conducting research, in contrast to clinical professionals, such as doctors and nurses, who focus primarily on treating individuals after they become sick or injured† (Association of Schools of Public Health ,2012). Public health workers can be anyone from a physician to the sanitation worker. Public health workers are responsible for the duties they were trained for professionally as well as collecting data, discovering resources, provides, emotional support, plans for preparedness for disasters, provides education, and provides organization to work toward positive outcomes using the information gathered and plans developed. Researchers, for example, gather the information and collect surveys to assess the public’s health care needs. The information is used to determine the changes that need to be made as well as the public education that has to be provided. Social needs are also addressed by social workers and counselors to provide support and reassurance. Providig reassurance allows many to feel that their questions and concerns will be addressed. Follow up surveys may also be used to assess the education process and obtain long term feedback from the population addressed. Conclusion Public health is a demanding but fulfilling job for many individuals who work together for the good of society. Continually assessing the needs of the communities allows disease processes to be defined and investigated appropriately to gauge its danger to the surrounding population. Researching and developing plans for controlling the disease process allows educational pieces to be developed to relay to the population to provide reassurance of a possible solution or changes that must be made to avoid the disease process all together. The Philadelphia Department of Public Health has a large population to provide services to. The Divisions assist by breaking down services into manageable parts to be assessed and developed individually. Working together with local hospitals and clinics provides continuity of care between services while receiving education to better the city for future residents. References Association of Schools of Public Health. (2012). The 20th century’s ten great public health achievements in the United States. Retrieved from http://www.whatispublichealth.org/impact/achievements.html Centers for Disease control and Prevention. (2011, May 25). Core functions of public health and how they relate to the ten essential services. Retrieved from http://www.cdc.gov/nceh/ehs/ephli/core_ess.htm City of Philadelphia. (2010). Public health city of Philadelphia life liberty and you. Retrieved from http://www.phila.gov/health/AboutDPH.html

Anorexia Essay -- essays research papers

INTRODUCTION Anorexia Nervosa is a mental condition which affects one’s both physical and mental health. It is a condition that causes one to have a distorted self-image and forces themselves to starve even if their body weight is already dangerously low. They often restrict their food intake to the point where they are extremely thin. Anorexia is found to occur most often in women, especially those who are aged 15 to 35. There have been cases reported as early as the age of 7 and as late as the age of 80. Researchers believe that about 5 to 10 percent of women overall have a distorted body image but approximately 1 to 2 percent of those women suffer from anorexia nervosa. Often at times anorexia can begin during the early teen years. Over 90 percent of the victims of anorexia are found to be women but yet many cases go unnoticed or unreported. The definition of one who is anorexic is that they are approximately about 15 percent underweight for their age and height, yet still refuses to gain the weight required to be at the minimal standard. They have an intense fear of gaining weight and often starve themselves to the point where there are not receiving the proper nutrients and intake required for a healthy diet. Often anorexics restrict themselves to fewer than 1000 calories per day and may even go as low as 100 calories a day. CAUSES   Ã‚  Ã‚  Ã‚  Ã‚  Anorexia Nervosa has often been associated with both being a physical and mental disease. The number one ca...

Code of Sexual Ethics Essay

The value of a code of sexual ethics is one that is extremely important to hold close to ones mind and soul. Human sexuality is a broad topic in society and everyone has different views on what is important to them as individuals. My view of human sexuality has been shaped with many influences. Growing up, my Mother always taught me to be comfortable with my sexuality, and I watched my older siblings show the same confidence that my Mother was teaching me. She taught me to respect others and myself equally, no matter what label of sexuality that they hold. Basically; â€Å"Treat others how you want to be treated†. I hope to teach my children in the same effective way that my Mother taught my siblings and I. I feel as though having this code of sexual ethics will act as a backbone to the teachings of human sexuality for my children and the next generation. I plan for them to follow this code faithfully, as I will continue to do so throughout the remaining course of my life. CODE To my Children; I have put together a code of sexual ethics that will help instruct and guide you in the right direction throughout the course of your lives. â€Å"Part of discovering yourself sexually usually involves developing your personal set of morals and values as they relate to sexual issues†(Hock, 6). This code of sexual ethics should not be viewed soley as disciplinary, the purpose is to provide guidance throughout the course of your lives. The first principle that is essential to your sexual health and well-being is to always use protection. This is important because Be faithful to your partner Wait until you are ready, do not let anyone pressure you/don’t take advantage Make sure it’s the right person to share the experience with â€Å"Most people agree that parents are the most appropriate source of [sexual] knowledge† (Hock, 15). THE PAST My parents have taught me to always be respectful to women. I would never force myself on any woman. They taught me to practice respect with all people, and not to judge others based on their sexuality, even if they may be different from me. I was also taught to never hold back my feelings, and to follow my heart. Yes, in some situations throughout my life, this has lead to heart break. However, in others, it has brought me to experiencing the most amazing feeling in the world; love. I have been known to wear my heart on my sleeve, however, this put forth both benefits and harms on my feelings throughout my life. Sex on the other hand, has always been a bit more personal. My parents did not exclusively teach me about sex. They taught me about love and relationships in general. Although, the topic of sex did arise, it was never the main focus of their teachings. My mother and I have a very comfortable relationship, we are usually able to talk about anything. She has taught me almost everything I need to know about how to make relationships work; along with the respectful ways to treat the woman I love. We did not start having these discussions until I was in high school. I wish that we would have talked about sexual values and behaviors while I was in middle school because that is when I started seriously liking girls. It all started at a pretty young age. I was always able to speak through my heart, even though I tend to be extremely shy. When it comes to feelings of my heart, I need to let it out. My mom and my peers have always been helpful to me in developing my awareness and understanding about my sexuality. I have never struggled with my sexuality personally, however, I have always cared greatly about the way I look. Some people call me â€Å"metro sexual†. This all started when I was very young. Because I wore nice clothes, and did my hair everyday, some people would mistake me for homosexual. This did not bother me though because I have always been comfortable with my sexuality because I know that I am not homosexual. I just like to look good, which in turn helps me feel good about myself. On the other hand, I think that the media may have played an unhelpful part in raising awareness and understanding about sexuality. Although some programs out there do a great job of explaining these concepts, most of the ones that I was exposed to, did not. Communication about sexuality is definitely welcomed when talking with my mother. However, it is almost fully unwelcomed when talking with my father. We just never talked about that sort of stuff. With my Dad and I, it has always been all about sports. Although, I am comfortable talking about my sexuality in general with all of my family members, I am not be comfortable going into detail on my sexual experiences. I think this is the case because my sexual experiences are a private, intimate matter. My family has no business in knowing about it unless something negative comes out of it, which it never has. THE PRESENT AND CONCLUSION The process of writing my code of sexual ethics was interesting. It allowed me to really look back on my past actions and reflect upon what I did wrong and what I did right. It is also interesting to think that I may be sharing this code with my children in the future. That fact in itself shaped the way I wrote my code of ethics because I really had to think about what I would approve of as a parent and how I would want my child to behave sexually. It was a hard process, but I learned a lot about myself along the way. I think that writing a code of sexual ethics was definitely useful and helpful in clarifying my sexual philosophy. This is because of the major thought process that was required to put into the creation of the code. I had to dig deep into my families, and my own beliefs and values when addressing sexual behavior, which in turn clarified some hazy thoughts in my mind as well. I currently live by most of the principles I wrote in my code of ethics. My parents raised me well and taught me to respect myself and others, and to also take responsibility for your actions. If there are any of the guidelines of my code that I did not live by in the past, than I will change my ways to live by them now. I can comfortably communicate with friends and intimate partners depending on the content of the subject. I have learned a great amount of information throughout this course. This information has shaped the way I formed my code of sexual ethics. We learned how to respect ourselves and love ourselves before anyone else and that was the basis of my code of sexual ethics. I think my code is pretty solid. I do not think it will need much revision in the future. However, it may need some additions. It may need additions because over the course of time my idea of ethics may change, as I grow older. When I am married the code may be a bit different for me, however I would want to teach my children this exact code of sexual ethics.

Promotional Marketing Marketing Campaign - 887 Words

Promotional marketing is the use of any special offer intended to raise a customer s interest and influence a purchase, and to make a particular product or company stand out among its competitors. Promotional materials can exist as a part of direct marketing, like mail or email materials that include coupons (See also Direct Marketing). They can also include contests that encourage participation with a company, or product samples that offer something free to customers to generate their interest in the product. Promotions are also common during live interactions between customers and salespeople, encouraging the purchase of additional products. Ultimately, the goal of any promotional marketing campaign is to raise awareness about a product or increase its appeal. Promotional marketing has the advantage of being valuable to both new customers and existing customers -- it offers new customers a reason to try the product for the first time, while building loyalty in existing customers Any company that can offer its customers some additional benefit on top of their normal purchase can use promotional marketing techniques. Retail and service providers that operate out of storefronts use promotional marketing strategies to increase the amount of business they receive. Consider a TV commercial for a pizza restaurant that advertises a lunch deal offering a free drink with the purchase of two slices of pizza. The promotion calls attention to the â€Å"extra† element of the free drink,Show MoreRelatedBusiness: Marketing and Promotional Campaign1596 Words   |  7 PagesDescribe the promotional mix used by two selected organisations for a selected product/service. P2 explain the role of promotion within the marketing mix for a selected product/service. P3 explain the role of advertising agencies in the development of a successful promotional campaign. P4 explain the reasons behind the choice of media in a successful promotional campaign. P5 design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative briefRead MoreEssay on Promotional Mix1255 Words   |  6 PagesUNIT 9: Creative Product Promotion You are on work experience with large marketing consultant and have been asked to investigate some marketing/promotion situations as part of a research project they are working on. Carry out the following tasks for them and present your research in a professional report Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice,Read MoreThe Utilization of Flash Mob and Viral Marketing as a Promotional Tools1188 Words   |  5 Pagesand Viral Marketing as a Promotional tool: A Case Study of Mizone Product. By Adlina Nufikha 009201000017 A thesis proposal presented to the Faculty of Communication President University in partial fulfillment of the Qualitative Research Communication Subject Assignment, Concentration Public Relations May 2012 CHAPTER I INTRODUCTION 1.1 Background of Study In recent years, with the innovation of promotion tools, print media and broadcast media that know as main promotional tools haveRead MoreAssignment Brief Unit 9 Creative Product Promotion 1 1465 Words   |  6 Pagesof the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to create a simple promotional campaign. Assignment 1 – The Role of Promotion Assignment ONE is based on the General Motors field trip on the 30th day of April 2015. Ensure you make specific reference to the information obtained during the field trip. Marketing is a key component of any successful business. The marketing plan outlinesRead MoreMarketing and Adidas Essay1468 Words   |  6 Pagessports... Page 2:  The marketing mix For most organisations the marketing function is vital for survival. The Chartered Institute of Marketing defines marketing as: ‘Marketing is the management process responsible for identifying, anticipating and satisfying consumer requirements profitably.’ This definition outlines the key purposes of the marketing function. These are: to compete in a competitive marketplace to... Page 6:  Conclusion An organisation’s marketing mix is its own way to uniquelyRead MoreA Brief Report On Marketing Mix1079 Words   |  5 Pagesreport is to introduce the new ride to Dreamworld. This report will provide a detailed analysis of Dreamworld’s current marketing mix and additionally provide recommended strategies to best promote the new ride. DREAMWORLD MARKETING MIX A marketing mix consists of Product, Place, Price and Promotion. It is fundamental to understand these four elements for developing an effective marketing strategy. Product Dreamworld offers a wide range of products and services to customers. Several services DreamworldRead MoreInternational Marketing Communications975 Words   |  4 PagesRunning Head: INTEGRATED MARKETING COMMUNICATIONS Integrated Marketing Communications Integrated Marketing Communications Introduction Integrated Marketing Communications (IMC) is the coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost (Clow and Baack, 2004). XYZ, Inc. is launching a new hybrid technology vehicle, the Phantom, into theRead MorePlan The Integration Of Promotional Strategy For A Business Or Product Essay1521 Words   |  7 Pages 11 LO- 4.3: Plan the integration of promotional techniques into the promotional strategy for a business or product. LO- 4.1: Follow an appropriate process for the formulation of a budget for an integrated promotional strategy. LO- 4.2: Carry out the development of a promotional plan for a business or product. LO- 4.4: Use appropriate techniques for measuring campaign effectiveness. The personal care brand CINTHOL started 1952, in India as aRead MoreMarketing1077 Words   |  5 PagesCHAPTER II- LITERATURE REVIEW In todays competitive environment it is very important for marketing managers to utilize the complete variety of marketing mix tools to achieve maximum result and one of these marketing tools is sales promotion which has been very important in the food retail division(Sue Peattie; 1998). Nowadays several promotional tools such as coupons, bonus packs, free samples and sweepstakes are very commonly practiced activities offered by manufacturers to its consumers but theRead MoreCultural Context It’s Impact on Promotions for Marketing Campaigns Strategies1077 Words   |  5 PagesImpact on Promotions for Marketing Campaigns Strategies It goes without saying, that the influence of cultural on marketing strategies and campaigns is significant. If a company does not or cannot understand fundamental aspects of culture in a market they are launching or operating a promotional campaign, there is the possibility that the objectives of the promotion may not be realized. Aspects of Culture The significance of cultural context on marketing campaigns and related promotions